We are authentically ourselves.
We know that our business needs to make sales to be in business, but it’s truly not what
drives us. We create products that help people to be proud of who they are and what they
We make genuine connections.
We encourage our team to learn about our customers–to ask them questions, gather their
feedback, and ask them about their day (and care about the answer). We foster connection
because it’s what we love about working with people.
We make conscious decisions.
Decisions are not made lightly behind our doors. We consider every angle, all parties, and
every use before we execute, and then we check again. We keep ourselves knowledgeable
to guide our conversations, policies, and our hearts.
We empower others to feel great in their own skin.
We aren’t here to mimic others. We’re here to shine and make looks that appeal to our
audience, and we keep them in mind when we are choosing palettes, designing patterns,
and selecting textiles.